> startxref 0 %%EOF 293 0 obj <>stream 0000024791 00000 n By the end of this module, learners will . 0000096942 00000 n h�bb2``b``Ń3� �a� �[ endstream endobj 242 0 obj <>/Metadata 51 0 R/Pages 50 0 R/StructTreeRoot 53 0 R/Type/Catalog/ViewerPreferences<>>> endobj 243 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/Properties<>/XObject<>>>/Rotate 0/StructParents 0/TrimBox[9.0 9.0 621.0 801.0]/Type/Page>> endobj 244 0 obj <> endobj 245 0 obj <> endobj 246 0 obj [/Indexed/DeviceCMYK 48 270 0 R] endobj 247 0 obj [/ICCBased 269 0 R] endobj 248 0 obj <> endobj 249 0 obj <>stream The rest of this document will explore each of these steps in greater detail. Behavior change communication (BCC) is an interactive process with communities (as integrated with an overall program) to develop tailored messages and approaches using a variety of communication channels to develop positive behaviors; promote and sustain individual, community and societal behavior change; and maintain appropriate behaviors. •Health Education –building knowledge (SBCC: knowledge is not enough to change behavior) • IEC : print media, expert-driven information •Social marketing –audience focus (SBCC also has, but broadens beyond individual level) •BCC –incorporates behavior change theory identify determinants, but … �碊�%x�l)3w�>2A���Fm(�G��e|��c��PrHj)���(��zl��)����� w��Cn��v��a���7�>q+��@2@d*?�2/!n ��y���(���k_W�s�v�Y}�Ř{�x���H�v�� ���On*Ʊ��!�>����Z7e� �O1L�!��`���? } 0000001356 00000 n 0000035148 00000 n %PDF-1.4 %���� 0000003527 00000 n Module 8 Behavior Change Communication Reprolineplus PPT. 0000005887 00000 n Behaviour Change communication. SOCIAL AND BEHAVIOR CHANGE COMMUNICATION ­ CAPACITY ASSESSMENT TOOL (SBCC­CAT) FOR USE WITH INDIVIDUALS FACILITATOR’S GUIDE AND ASSESSMENT TOOL Communication for Change (C‐Change) Project 2012 This publication is made possible by the generous support of the American people through the United States Agency for International Development (USAID) It is a strategy [...] Public Health Notes 0000025070 00000 n The review highlights some of the challenges of using social media for behavior change communication purposes. DHS Demographic and Health Survey . �\+�����p��:-��p�)Xbb�̞�����Ȼ�-�k5=�����Z^�W� -N�� endstream endobj 254 0 obj [264 0 R] endobj 255 0 obj <>stream A�ڂ��u��d������;'�ta�H�;?N��~�����?Ǿ>�ɝڮ㵿�ut�xn�lY�����O�k}��,O���/���ge��_��u��a������?�&�mwv��G�n��/���­׮��4�[5|�.���}�����)������!�b��$��x�:�Uw�Y�H��+��c�Ů�ﺮ��x�߫1+|y�Ho)������b^!�0� o���;��+�+�s”�{y���K䂹@��Y��6�WfE6fC����7�d�=�B�� 4B�� 4B�� 4B�� �W���+AWB�� 4�l`W���] �v%�*����m�@[�-�`��� �'�`S�v�oW�W�W�W�W�W�W�W�W�W�W�W�W���A���{�E�=(�?����E'�N�(;Qtb��Љ�o����o����o����o����o��� Define Behavior Change Communication (BCC) Differentiate between BCC and Information, Education 0000100949 00000 n Therefore, �� endstream endobj 6 0 obj 1221 endobj 7 0 obj << /Type /Page /Parent 1292 0 R /Resources << /ColorSpace << /CS2 1311 0 R /CS3 1312 0 R >> /ExtGState << /GS2 1315 0 R /GS3 1316 0 R >> /Font << /TT4 1308 0 R /TT5 1310 0 R /TT6 83 0 R /TT7 84 0 R >> /ProcSet [ /PDF /Text ] >> /Contents 8 0 R /MediaBox [ 0 0 612 792 ] /CropBox [ 0 0 612 792 ] /Rotate 0 /StructParents 2 >> endobj 8 0 obj << /Filter /FlateDecode /Length 9 0 R >> stream If necessary, develop a communication plan. O�����. �ih���}�4$�L8���Q��5� t�3U��!��E����$��`�``,`a= ����!ԁ� �m�C�Q &i��X 0000007865 00000 n HIV Human Immunodeficiency Virus . %PDF-1.4 %���� 0000034368 00000 n 1.2 Strategic Communication in the Contemporary Development Paradigm 2 2. 0000004282 00000 n Strategic Communication as a Results-based Approach for Behaviour and Social Change 5 2.1 Concepts and Definitions 5 2.2 The Role of Communication in Behaviour Development and Social Change 8 2.3 Communication for Advocacy 12 KPC Knowledge, Practice, and Coverage Survey 0000005395 00000 n Complete the Behavior change strategy with details for implementation (e.g., time lines, budget, or training plans). 0000008953 00000 n understanding why and how behaviour change occurs and what the factors and conditions are that drive behaviours. behaviour change communication and social mobilisation works best when actions, messages and materials are strategically planned, managed, and monitored with the affected communities and supported by the necessary financial and human resources. This resource offers an introduction to behavior change designed to guide educator planning. The purpose of the Social and Behavior Change Communication for Emergency Preparedness Implementation Kit (hereafter referred to as “the I-Kit”) is to provide a set of key considerations for SBCC activities in emergency situations. �+ ���8�����2�r�����T^V[U4����7�������4P>��l��Wh��1>n��oT�7�������*W\k@�����KKU8H���"�6b�b��(�k~{7��ԝ)�´��}�B�O'݇�Ҧ3+�J��Q/�\$�����^>�g�3��՟���I������l�[�X��l�PKUי�*��#�-4X��V/�U�� 0000048247 00000 n It is based on the principles of patient or client-centred counselling. 0000096568 00000 n The authors go on to develop an extensive See the Resources section at the end of this section for further information on specific theories. Social and behavior change communication plays a critical role in addressing all the behavioral and social aspects of disease prevention and control. s�EQ̇��ᘥ���:��m��o�ʼnm��uW���Uxf �� endstream endobj 250 0 obj <> endobj 251 0 obj <>stream People are adapting to their changing, unstable environments and making different decisions. Presentation Summary : Module 19 Objectives. H�\�_k�@��|�ylJ4s�� 0000003477 00000 n Set of organised communication interventions and processes aimed at influencing community and social norms and promote individual behaviour change or positive behaviour maintenance for a better quality of life. A manual and toolkit for behaviour change communication in emergencies from UNICEF ROSA. 0000047915 00000 n 0000097288 00000 n (BCC) programs and planning program evaluations with emphasis on behavior change communication objectives. 0000048313 00000 n Society. 0000097020 00000 n behavior change in people with diabetes Korey K Hood*,1, Marisa Hilliard2, Gretchen Piatt3 & Carolyn E Ievers-Landis4 1Departments of Pediatrics, Psychiatry & Behavioral Sciences, ... optimize communication and embed behavior change approaches in clinical and community encounters. Family. Educators can decide what to learn Downloads. • BCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Behavior Change Theories and Techniques Linking environmental management with behavior change goals requires an understanding of how to apply behavior-change theories and techniques. H��W]o�8}�W�� M���N"U�(�ٲRGՐ�>��U\�lH"'���k'mB�Q% This guide is a product of concerted collaboration among many malaria social and behavior change communication (SBCC) partners. H�\�ˊ�@E�~E/�E�ՏDHL.��8�Fˌ0�Қ�?m_�� 0000096451 00000 n 0000034534 00000 n The Johns Hopkins Center for Communication Programs was founded on the belief that social and behavior change communication (SBCC) is key to solving the world’s most pressing health problems. 0000003564 00000 n Characteristic of the subject is much culture bonded and therefore factors which influence behavior cannot be generalized worldwide even though similarities might exist between cultures. 0000054604 00000 n • Behavior change communication (BCC) is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. h�b``�f``��������A��X�X8�ݼ��a* 0000035375 00000 n 0000005860 00000 n 0000096680 00000 n 0000034889 00000 n 0000006587 00000 n lW^A�VaZ� During emergencies, coordinated, clear and credible communication aids in minimizing resulting health, 0000055241 00000 n It aims to share relevant and action-oriented information 0000005256 00000 n ��'� endstream endobj 252 0 obj <> endobj 253 0 obj <>stream 0000034464 00000 n A BBREVIATIONS AND A CRONYMS AIDS Acquired Immuno-Deficiency Syndrome BCC Behavior Change Communication . It involves using a wider Target groups include: Prgramme managers from UN, NGOs, partners and governments. other behaviour change like using a new hearing aid, keeping liquid intake down (renal medicine) or adopting new ways of looking after ones feet (diabetes care). 0000002027 00000 n Step 1: Define the Behavior Social and Behaviour Change Communication is a process of interactively communicating with individuals, institutions, communities and societies as part of an overall programme of information dissemination, motivation, problem solving and planning. Resources . At the end of this session, participants will be able to: • Describe the different components of a behavior change communication program that need to be monitored. Malaria Social and Behavior Change Communication Indicator Reference Guide: Second Edition PAGE 4. H��T�n�0}�+�#H�c E�ڇM�S��TMq*��f���ڦ[�iU&@����s�=���W��C ���$�V�/B!����1ZP���b�x�+�$O � �ˌA�_C��P7�"�ܚ�U������ؒ����V�TFt`���8'�Sm&��)��t'_#��%u#����$��$���)���C�P�I��$�f$�q��XQ�&%>���SJ�������'��)��Ǻ�����g3םǼ�c��3ײ��X�͌ۼ�����o��c���1����j���vE>F�9ò�f��Os\�q���m���9��m�=���2���lHqѐEU�� U��. Behavioural determinants are the factors that may influence whether an individual has the opportunity, ability and motivation to engage in a given hygiene or sanitation behaviour. Behavioral barriers to diseases control are well-documented. H� (��3��"�Peڏ3�ʂqT���'�eA �L{�03O�U�g��y̬̽-�޻�őI �38��OB�X�����(�p!��?x�F��R��%�ܫ�~���4c_xjL��x�j��ЍZ���ڿ�0]�b� Behavior change communication and behavior change in the communities have produced plenty of researches in the developed and developing countries. 0000010051 00000 n subject to change and operating without familiar context and predictable patterns. 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behaviour change communication pdf

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0000001868 00000 n 14 Behavior change communication 0000054861 00000 n In particular, SBCC can: Provide accurate, clear, relevant and timely information to the public on how to contain the emergency and protect themselves • Part Two: Understanding and Connecting with Audiences This section offers detailed advice and tips on how to frame global warming communications and promote behavior change in ways that resonate with a range of audience segments. CHANGE COMMUNICATION Beyond simply delivering a message Social and Beha, vioral Change Communication (SBCC) is the systematic application of theory-based, research-driven communication strategies to address individual level change and change … �\+�p��Z���k� 0000096490 00000 n 0000024440 00000 n 2.5 Behaviour Change Communication (BCC) The Behaviour Change Communication (BCC) aims to change knowledge, practices, attitudes and behaviours of individuals, families and communities, as well as stimulate and facilitate wider social change at local and national levels. Behaviour change communication (BCC) can be a very effective way to combat public health problems by encouraging health behaviour changes. 0000008431 00000 n The information in this manual is intended to help prepare you to facilitate the BCC learning sessions so as to build the capacity of volun - teers to work to change behaviour in their communities. (2008) note, theory provides a helpful basis for designing interventions to change behaviour but offers little guidance on how to do this. 0000035262 00000 n preface 1 Dietz, T., … Behaviour change communication is an approach to hygiene promotion that uses an in-depth understanding of people’s behaviour to design persuasive communication. Community. The framework below portrays elements that drive behavior and behavioral change, including those that involve brands. L���3p,`Xð����a���j endstream endobj 4 0 obj << /Type /Page /Parent 1292 0 R /Resources << /ColorSpace << /CS0 1311 0 R /CS1 1312 0 R >> /ExtGState << /GS0 1315 0 R /GS1 1316 0 R >> /Font << /TT0 1308 0 R /TT1 81 0 R /C2_0 82 0 R /TT2 83 0 R >> /ProcSet [ /PDF /Text ] >> /Contents 5 0 R /MediaBox [ 0 0 612 792 ] /CropBox [ 0 0 612 792 ] /Rotate 0 /StructParents 1 >> endobj 5 0 obj << /Filter /FlateDecode /Length 6 0 R >> stream Behavioral change communication also complements the procurement and distribution. 0000004547 00000 n Behaviour change counselling has been described in Rollnick et. As Michie et al. 0000035297 00000 n 0000618431 00000 n 0000048429 00000 n 0000127488 00000 n in thinking and behavior. H��R[o�0~�W�G, �0�TMJH�fju����n� i���C���&U��.\�Oop�d�j=B+j(� �4R1��� .�������`�L�����h�������4�p����㟎A��t[1�����ːW�`Z17ޭ7�!�[t���@*FCDs����D�i� toolkit.pdf (PDF, 1.3mb) manual.pdf (PDF, 6.7mb) 0000002922 00000 n 0000007161 00000 n Behavior Change Communication (BCC) is a communication strategy which encourages individual/community to change their behavior. 5����bӹ��J�"���,T,� #C����;?c��hXG�9{�H\2�O&�\�T�۬vro�z����%鵋��[o�v��ÈӔ����0tH��K��P�4!e}����_.�����1����M��D�^��t���!��M�c���$O�:A�����0�����?���q�37��p~5�d1��ͧ DH%�C�Y�'�.��5�qb��o�L ��N.���Ɉ BEHAVIOR CHANGE COMMUNICATION (BCC) Learning Resource Package Facilitator's Guide Behavior Change Communication/ Social Marketing Focus on Individual Knowledge, Attitudes and Behaviors Audience input and feedback necessary for design of campaigns Communication for Behaviour & Social Change Focus on Individuals in context of socio-cultural norms, social networks Emphasis on participatory approaches, community trailer <]/Prev 754822/XRefStm 1689>> startxref 0 %%EOF 293 0 obj <>stream 0000024791 00000 n By the end of this module, learners will . 0000096942 00000 n h�bb2``b``Ń3� �a� �[ endstream endobj 242 0 obj <>/Metadata 51 0 R/Pages 50 0 R/StructTreeRoot 53 0 R/Type/Catalog/ViewerPreferences<>>> endobj 243 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/Properties<>/XObject<>>>/Rotate 0/StructParents 0/TrimBox[9.0 9.0 621.0 801.0]/Type/Page>> endobj 244 0 obj <> endobj 245 0 obj <> endobj 246 0 obj [/Indexed/DeviceCMYK 48 270 0 R] endobj 247 0 obj [/ICCBased 269 0 R] endobj 248 0 obj <> endobj 249 0 obj <>stream The rest of this document will explore each of these steps in greater detail. Behavior change communication (BCC) is an interactive process with communities (as integrated with an overall program) to develop tailored messages and approaches using a variety of communication channels to develop positive behaviors; promote and sustain individual, community and societal behavior change; and maintain appropriate behaviors. •Health Education –building knowledge (SBCC: knowledge is not enough to change behavior) • IEC : print media, expert-driven information •Social marketing –audience focus (SBCC also has, but broadens beyond individual level) •BCC –incorporates behavior change theory identify determinants, but … �碊�%x�l)3w�>2A���Fm(�G��e|��c��PrHj)���(��zl��)����� w��Cn��v��a���7�>q+��@2@d*?�2/!n ��y���(���k_W�s�v�Y}�Ř{�x���H�v�� ���On*Ʊ��!�>����Z7e� �O1L�!��`���? } 0000001356 00000 n 0000035148 00000 n %PDF-1.4 %���� 0000003527 00000 n Module 8 Behavior Change Communication Reprolineplus PPT. 0000005887 00000 n Behaviour Change communication. SOCIAL AND BEHAVIOR CHANGE COMMUNICATION ­ CAPACITY ASSESSMENT TOOL (SBCC­CAT) FOR USE WITH INDIVIDUALS FACILITATOR’S GUIDE AND ASSESSMENT TOOL Communication for Change (C‐Change) Project 2012 This publication is made possible by the generous support of the American people through the United States Agency for International Development (USAID) It is a strategy [...] Public Health Notes 0000025070 00000 n The review highlights some of the challenges of using social media for behavior change communication purposes. DHS Demographic and Health Survey . �\+�����p��:-��p�)Xbb�̞�����Ȼ�-�k5=�����Z^�W� -N�� endstream endobj 254 0 obj [264 0 R] endobj 255 0 obj <>stream A�ڂ��u��d������;'�ta�H�;?N��~�����?Ǿ>�ɝڮ㵿�ut�xn�lY�����O�k}��,O���/���ge��_��u��a������?�&�mwv��G�n��/���­׮��4�[5|�.���}�����)������!�b��$��x�:�Uw�Y�H��+��c�Ů�ﺮ��x�߫1+|y�Ho)������b^!�0� o���;��+�+�s”�{y���K䂹@��Y��6�WfE6fC����7�d�=�B�� 4B�� 4B�� 4B�� �W���+AWB�� 4�l`W���] �v%�*����m�@[�-�`��� �'�`S�v�oW�W�W�W�W�W�W�W�W�W�W�W�W���A���{�E�=(�?����E'�N�(;Qtb��Љ�o����o����o����o����o��� Define Behavior Change Communication (BCC) Differentiate between BCC and Information, Education 0000100949 00000 n Therefore, �� endstream endobj 6 0 obj 1221 endobj 7 0 obj << /Type /Page /Parent 1292 0 R /Resources << /ColorSpace << /CS2 1311 0 R /CS3 1312 0 R >> /ExtGState << /GS2 1315 0 R /GS3 1316 0 R >> /Font << /TT4 1308 0 R /TT5 1310 0 R /TT6 83 0 R /TT7 84 0 R >> /ProcSet [ /PDF /Text ] >> /Contents 8 0 R /MediaBox [ 0 0 612 792 ] /CropBox [ 0 0 612 792 ] /Rotate 0 /StructParents 2 >> endobj 8 0 obj << /Filter /FlateDecode /Length 9 0 R >> stream If necessary, develop a communication plan. O�����. �ih���}�4$�L8���Q��5� t�3U��!��E����$��`�``,`a= ����!ԁ� �m�C�Q &i��X 0000007865 00000 n HIV Human Immunodeficiency Virus . %PDF-1.4 %���� 0000034368 00000 n 1.2 Strategic Communication in the Contemporary Development Paradigm 2 2. 0000004282 00000 n Strategic Communication as a Results-based Approach for Behaviour and Social Change 5 2.1 Concepts and Definitions 5 2.2 The Role of Communication in Behaviour Development and Social Change 8 2.3 Communication for Advocacy 12 KPC Knowledge, Practice, and Coverage Survey 0000005395 00000 n Complete the Behavior change strategy with details for implementation (e.g., time lines, budget, or training plans). 0000008953 00000 n understanding why and how behaviour change occurs and what the factors and conditions are that drive behaviours. behaviour change communication and social mobilisation works best when actions, messages and materials are strategically planned, managed, and monitored with the affected communities and supported by the necessary financial and human resources. This resource offers an introduction to behavior change designed to guide educator planning. The purpose of the Social and Behavior Change Communication for Emergency Preparedness Implementation Kit (hereafter referred to as “the I-Kit”) is to provide a set of key considerations for SBCC activities in emergency situations. �+ ���8�����2�r�����T^V[U4����7�������4P>��l��Wh��1>n��oT�7�������*W\k@�����KKU8H���"�6b�b��(�k~{7��ԝ)�´��}�B�O'݇�Ҧ3+�J��Q/�\$�����^>�g�3��՟���I������l�[�X��l�PKUי�*��#�-4X��V/�U�� 0000048247 00000 n It is based on the principles of patient or client-centred counselling. 0000096568 00000 n The authors go on to develop an extensive See the Resources section at the end of this section for further information on specific theories. Social and behavior change communication plays a critical role in addressing all the behavioral and social aspects of disease prevention and control. s�EQ̇��ᘥ���:��m��o�ʼnm��uW���Uxf �� endstream endobj 250 0 obj <> endobj 251 0 obj <>stream People are adapting to their changing, unstable environments and making different decisions. Presentation Summary : Module 19 Objectives. H�\�_k�@��|�ylJ4s�� 0000003477 00000 n Set of organised communication interventions and processes aimed at influencing community and social norms and promote individual behaviour change or positive behaviour maintenance for a better quality of life. A manual and toolkit for behaviour change communication in emergencies from UNICEF ROSA. 0000047915 00000 n 0000097288 00000 n (BCC) programs and planning program evaluations with emphasis on behavior change communication objectives. 0000048313 00000 n Society. 0000097020 00000 n behavior change in people with diabetes Korey K Hood*,1, Marisa Hilliard2, Gretchen Piatt3 & Carolyn E Ievers-Landis4 1Departments of Pediatrics, Psychiatry & Behavioral Sciences, ... optimize communication and embed behavior change approaches in clinical and community encounters. Family. Educators can decide what to learn Downloads. • BCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Behavior Change Theories and Techniques Linking environmental management with behavior change goals requires an understanding of how to apply behavior-change theories and techniques. H��W]o�8}�W�� M���N"U�(�ٲRGՐ�>��U\�lH"'���k'mB�Q% This guide is a product of concerted collaboration among many malaria social and behavior change communication (SBCC) partners. H�\�ˊ�@E�~E/�E�ՏDHL.��8�Fˌ0�Қ�?m_�� 0000096451 00000 n 0000034534 00000 n The Johns Hopkins Center for Communication Programs was founded on the belief that social and behavior change communication (SBCC) is key to solving the world’s most pressing health problems. 0000003564 00000 n Characteristic of the subject is much culture bonded and therefore factors which influence behavior cannot be generalized worldwide even though similarities might exist between cultures. 0000054604 00000 n • Behavior change communication (BCC) is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. h�b``�f``��������A��X�X8�ݼ��a* 0000035375 00000 n 0000005860 00000 n 0000096680 00000 n 0000034889 00000 n 0000006587 00000 n lW^A�VaZ� During emergencies, coordinated, clear and credible communication aids in minimizing resulting health, 0000055241 00000 n It aims to share relevant and action-oriented information 0000005256 00000 n ��'� endstream endobj 252 0 obj <> endobj 253 0 obj <>stream 0000034464 00000 n A BBREVIATIONS AND A CRONYMS AIDS Acquired Immuno-Deficiency Syndrome BCC Behavior Change Communication . It involves using a wider Target groups include: Prgramme managers from UN, NGOs, partners and governments. other behaviour change like using a new hearing aid, keeping liquid intake down (renal medicine) or adopting new ways of looking after ones feet (diabetes care). 0000002027 00000 n Step 1: Define the Behavior Social and Behaviour Change Communication is a process of interactively communicating with individuals, institutions, communities and societies as part of an overall programme of information dissemination, motivation, problem solving and planning. Resources . At the end of this session, participants will be able to: • Describe the different components of a behavior change communication program that need to be monitored. Malaria Social and Behavior Change Communication Indicator Reference Guide: Second Edition PAGE 4. H��T�n�0}�+�#H�c E�ڇM�S��TMq*��f���ڦ[�iU&@����s�=���W��C ���$�V�/B!����1ZP���b�x�+�$O � �ˌA�_C��P7�"�ܚ�U������ؒ����V�TFt`���8'�Sm&��)��t'_#��%u#����$��$���)���C�P�I��$�f$�q��XQ�&%>���SJ�������'��)��Ǻ�����g3םǼ�c��3ײ��X�͌ۼ�����o��c���1����j���vE>F�9ò�f��Os\�q���m���9��m�=���2���lHqѐEU�� U��. Behavioural determinants are the factors that may influence whether an individual has the opportunity, ability and motivation to engage in a given hygiene or sanitation behaviour. Behavioral barriers to diseases control are well-documented. H� (��3��"�Peڏ3�ʂqT���'�eA �L{�03O�U�g��y̬̽-�޻�őI �38��OB�X�����(�p!��?x�F��R��%�ܫ�~���4c_xjL��x�j��ЍZ���ڿ�0]�b� Behavior change communication and behavior change in the communities have produced plenty of researches in the developed and developing countries. 0000010051 00000 n subject to change and operating without familiar context and predictable patterns. 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